My Story
Winning strategies and effective outreach are all about staying ahead of the game. Over the decades, I’ve had the privilege of helping many great companies do just that. From creating organizational structure to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation.
What I Offer
Leadership
Marketing
Strategy
Consumer
Engagement
Customer Experience
I am a storyteller, brand developer, relationship-builder, and award-winning executive leader, who has put the power of my visual storytelling to work for national brands and philanthropic causes.
I have worked with content experts to reveal first-person narratives that discover core purpose and values in an authentic, empathetic and often cinematic manner.
My work for organizations like Planet Fitness, State Farm, RE/MAX, non-profit museums, and contracts in the energy utilities, financial services, and entertainment industry, have also harvested 25 million views online, and have generated measurable revenue growth.
I believe in the power to inspire and create positive change in the industries I've been involved with. I have spoken frequently via keynotes, and development workshops for Fortune 500 companies to share my expertise and knowledge gained from this campaign leadership success.
Department
Training
Every aspect
of Marketing
Agency
Management
Platform
Expertise
Executive
Management
Social media, digital ads, PPC, LTV, membership, retention, 360 lifecycle, SEM/SEO, branding, events, webinars, public relations, press releases, backlinks, white papers, blog posts, websites, strategy, analytics, drip campaigns, funnel automation, CRM databases, SaaS, 3rd party agencies, retail, POP, CPG, e-commerce, RFP's, TV/Radio, sponsorships, partnerships, fundraising, donor management, speech writing, content creation, direct mail, graphic design, video editing, adobe creative, Google Suite, MS Suite, UX design, A/B testing, non-profits, franchises, startups, small business, corporate strategy, leadership training, mentoring, intern management, newsletters, internal communications, board of directors, B2C, B2B, telemarketing, employee benefits & culture, OOH, affiliate marketing, customer service, sales, business development
My Direct Impact
Added 200,000 members with an estimated $80,000,000 in Lifetime Value
Increased average DMA market-share by 12%, adding $800,000 of revenue per DMA
Cross-promotional consumer spend in retail divisions. Up 150% within first year
200 Million sent emails, and thousands of promotional campaigns
Doubled digital visitors and physical brick & mortar locations guests within first year
What do you want to know?
That I doubled membership and retention (within the first year?) Well, I did do that.
By analyzing demographic data, shifting marketing campaigns to focus on optimal reach and trends that generated instant interest and revenue.
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That I tripled ad campaign results, call to action plans, and subscribers? I have done that also.
By using creating storytelling measures that engaged the consumer audience and convinced them to become apart of the organization.
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That I increased market share in my designated market area? That was fun too.
By dropping branded awareness campaigns that outlined the value-added services and products that we were offering over the competitors.
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That I acquired 6 and 7 figure sponsorships and donations by convincing organizations like BNSF Railway, Berkshire Hathaway, Wal-Mart, CVS, Northwestern Mutual, Canadian Pacific, Delta Airlines, and Home Depot, that they should partner with our organizations? Yep, that's me!
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I've trained 150+ staff in learning and educational development measures by creating playbooks that guided and mentored the proper sales and marketing techniques to success.
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I've been asked to speak to large groups and audiences through keynote presentations to offer thoughts, suggestions, and examples of successful operational and organization success tactics.
INDUSTRIES I'VE DONE WORK IN:
(CONTRACT AND PERMANENT)
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REAL ESTATE
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CONSTRUCTION
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CUSTOM HOME BUILDING
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POLITICAL ACTION
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INSURANCE
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MOTORSPORTS
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AUTOMOTIVE
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COLLECTIBLES
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MUSEUMS
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HISTORICAL PRESERVATION
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NON-PROFITS
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FITNESS
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HEALTH & WELLNESS
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SENIOR LIVING
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HEALTHCARE
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EDUCATION
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CUSTOMER SERVICE
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ENERGY UTILITIES
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INVESTMENTS
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FINANCIAL SERVICES
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PROPERTY MANAGEMENT
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ENTERTAINMENT
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FILM PRODUCTION
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WINE & SPIRITS
Sample Work
A FEW EXAMPLES OF THE 25+ WEBSITES I'VE BUILT FROM THE GROUND-UP:
(COPY, CONTENT & DESIGN)
NATURALSPACESDOMES.COM
AQUARIUSWATERCONDITIONING.COM
COPPERFIELDHILL.COM
WHOLELIFEMASTERMINDS.COM
WRITING SAMPLE #1
WRITING SAMPLE #2
